ABOUT THIS CLIENT
Grey & Company is a future baby boutique set to open in Calgary, Alberta. The Pacific Coast served as a major inspiration for the brand, influencing the design of the logo, which features an illustrated sea turtle and an abstract ocean wave. These elements are prominently featured across the company’s stationery. The color palette of teal and grey evokes a sense of calm and relaxation, reminiscent of shallow beaches where turtles are often spotted during hatchling season. Catering primarily to mothers aged 24-38, Grey & Company is now visually prepared to serve its female customers with a soothing and serene shopping experience.
