ABOUT THIS CLIENT

Universal Sports Management LTD. is a Calgary-based company that specializes in building relationships and enhancing performance throughout every stage of a professional hockey player’s career, both on and off the ice. Seeking a modern brand refresh, the owner envisioned a new identity, resulting in the fiery, blazing “U” logo. This emblem symbolizes the exceptional potential of athletes who join USML, reflecting the competitive edge they gain through expert coaching and training. The word “Universal” was also emphasized with striking highlights to capture attention and appeal to both new and existing audiences. The vibrant colors of yellow, orange, and red convey warmth, optimism, energy, and passion. USML’s target demographic includes young, athletic individuals aged 4 to 39. With their refreshed brand identity and a dedicated team of coaches, USML is committed to developing aspiring hockey players into accomplished professionals on the ice.