ABOUT THIS CLIENT
Bean to Bites is a Calgary-based brand that has pioneered the world’s first edible coffee bar, designed for coffee lovers who crave a steady caffeine boost throughout the day. The founders sought a visual identity that combines bold luxury with modern appeal, avoiding outdated design elements. The logo features two minimalist coffee beans, symbolizing the visionary creators behind the brand. The color palette—gold, silver, bronze, and red—reflects the four natural ingredients in the product, appealing to a broad coffee-loving audience, primarily aged 30-65. While coffee bars also attract the 18-24 age group, only 8.9% of Canadians in this demographic regularly consume coffee. With a new logo and sleek packaging, Bean to Bites is dedicated to delivering an exceptional coffee experience.
