Project Details
Corporate Visual Identity and Site Signage Systems
Host: Krisp Construction LTD.
Role: Lead Graphic Designer and Brand Identity Specialist
Scope: Brand Strategy, Logo Refinement, Colour/Font Pairing, Vehicle Wraps, On-Site Signage, Stationery and Brand Guidelines.
The Challenge
Krisp Construction LTD. required a bold, modern visual identity to position the Calgary startup as a premier choice for luxury residential and commercial renovations. The client sought a visual mark that balanced rugged durability with clean, modern architectural lines, but lacked a clear vision for translating those concepts into a cohesive brand system across physical job sites and corporate media.
The Strategy & Solution
Developed a bold geometric identity combining angled architectural rooflines with a grounded teal base foundation. Extended the brand ecosystem across high-visibility field touchpoints, including full-fleet vehicle wraps, coroplast site signage and branded crew workwear, creating a polished, luxury-focused presence across Calgary's competitive construction market. To preserve raw brand authenticity, social media channels relied on organic, behind-the-scenes job-site photography captured directly by Kris and his crew, allowing the high-end physical branding and field assets to lead the official visual system.
Visual Identity and Brand Foundations
Brand Mark and Architectural Line Construction
Engineered a balanced brand mark incorporating precise angled architectural geometry alongside strong block typography. Established clear space rules, a modern high-contrast colour palette led by deep slate and teal accents, and flexible logo variations tailored for high-impact print and digital applications.
Brand Logo and Clear Space Rule
Brand Colour Palette and Typeface System
Primary Logo Lockups and Colour Variations
Secondary Logo Lockups and Colour Variations
Logomark Lockups and Colour Variations
Envelope and Letterhead Design
Business Card and Mini Promo Sticker Design
Complete Stationery Mockups
Field Collateral and Site Marketing Systems
Fleet Vehicles, Site Signage and Crew Apparel
Translated the visual identity into high-visibility physical assets engineered to maximize brand exposure across active renovation sites. Designed full-fleet commercial vehicle wrap layouts alongside heavy-duty coroplast site signs, service panel graphics and branded crew workwear to establish a cohesive, professional presence on location.
Commercial Fleet Vehicle Wrap Mockup
Weatherproof Lawn Sign Mockups and Field Assets
Branded Crew Apparel, Workwear and Field Equipment
The Outcome
Delivered an authoritative corporate identity and field collateral system that immediately positioned Krisp Construction LTD. as a premier luxury renovation specialist in the Calgary market. Standardizing design execution across commercial fleet vehicles, job-site signage and physical crew assets provided a cohesive brand presence that increased referral leads and elevated professional market perception.
