Project Details
Visual Identity & Retail Packaging Systems
Host: Bean to Bites
Role: Lead Graphic Designer & Packaging Specialist
Scope: Logo Refinement, Colour System, Typography, Multi-Flavour Packaging, Transit Packaging, Stationery and Social Media Assets.
The Challenge
Bean to Bites required an elevated visual identity and market-ready retail packaging system to launch their innovative edible coffee bars into competitive retail grocery channels including Sobeys and Safeway. The local, two-woman-owned Calgary brand needed a cohesive visual structure that clearly communicated their unique product concept while establishing distinct flavour variations and cost-effective shipping solutions.
The Strategy & Solution
Refined the client's foundational concept into a polished brand identity system establishing an adaptable colour palette, typography and clean multi-flavour packaging layouts. Extended the visual framework to single-colour eco-friendly outer transit packaging for wholesale distribution, alongside launching strategic social media brand channels to support local consumer awareness and retail expansion.
Brand Refinement & Retail Packaging Systems
Visual Identity & Multi-Flavour Wrapper Design
Polished the initial brand concept into a scalable visual identity system including refined typography, primary colour guidelines and custom packaging layouts across all four signature coffee bar varieties. Designed distinct colour-coded wrapper graphics that highlight product characteristics while maintaining shelf consistency across grocery displays.
Refined Brand Mark and Clear Space Rules
Brand Colour Palette and Typeface System
Brand Logo Colour Variations
Medium Roast Coffee Bar Retail Packaging
Dark Roast Coffee Bar Retail Packaging
Swiss Water Decaf Coffee Bar Retail Packaging
French Vanilla Coffee Bar Retail Packaging
Letterhead, Envelope, Business Card Stationery and Mini Promo Stickers
Shipping Collateral & Digital Launch Assets
Cost-Effective Logistics & Digital Marketing
Implemented a universal transit packaging design optimized for lean bulk production and wholesale distribution. Designed a single-colour Dark Coffee ink corrugated shipping box featuring a side-panel flavour checklist, enabling manual product identification across all four SKU varieties on one shared box design to reduce printing costs. Established initial digital presence across social media channels, creating tailored promotional templates and platform assets engineered to support direct-to-consumer sales and retail buyer interest.
Universal Corrugated Transit Box and Retail Display Packaging Mockup
The Outcome
Delivered a cohesive visual identity and packaging system that successfully positioned Bean to Bites for retail expansion into major Western Canadian grocery chains including Sobeys and Safeway. By standardizing design execution from individual flavour wrappers to bulk transit boxes and social channels, the project established a distinct market presence built for both physical retail shelves and e-commerce growth.
