Project Details
Multi-Venue Brand & Marketing Design
Host: Deerfoot Inn & Casino
Role: Contract Graphic Designer
Scope: Property-Wide Collateral, Multi-Venue Dining Menus, Casino Floor Marketing, Event Signage and Promotional Campaign Print.
Deerfoot Inn & Casino Entrance
Deerfoot Inn & Casino Hotel Lobby
The Challenge
Deerfoot Inn & Casino required high-volume quick-turnaround marketing collateral across multiple distinct sub-brands including fine dining, pub entertainment, poker room operations and hotel guest services while maintaining distinct venue identities under one overarching corporate umbrella.
The Strategy & Solution
Engineered responsive multi-page print menu layouts, seasonal feature menus and promotional inserts across Mohave Grill, Wild Horse Pub and property-wide guest services over a two-year period, culminating in early 2020 prior to facility operations restructuring. Balanced structured menu hierarchy with the venue's distinctive character-rich aesthetic, maintaining vibrant brand personality while enabling efficient daily and seasonal updates across all dining touchpoints. Integrated targeted beverage launches and table-top promotional collateral directly into venue spaces to drive guest order value and heighten overall dining engagement.
Dining & Beverage Menu Systems
Visual Foundations & Menu Architecture
Engineered responsive multi-page print menu layouts, seasonal feature menus and promotional inserts across Mohave Grill, Wild Horse Pub and property-wide guest services. Balanced structured menu hierarchy with the venue's distinctive character-rich aesthetic, maintaining vibrant brand personality while enabling efficient daily and seasonal updates across all dining touchpoints. Integrated targeted beverage launches and table-top promotional collateral directly into venue spaces to drive guest order value and heighten overall dining engagement.
Mohave Grill Main Menu
Mohave Grill Breakfast Menu
Mohave Grill Gluten Free Menu and Promotional Menu Inserts
Mohave Grill Seasonal Feature Menus
Mohave Grill Seasonal Table Talkers
Wild Horse Pub Main Menu
Wild Horse Pub Special Menus and Poker Room's Grab N' Go Menu
Deerfoot Inn & Casino In-Room Dining Menu
Seasonal Dining and Holiday Event Promotional Posters
Monthly Cocktail Feature Table Talkers
Casino, Entertainment & Conference Campaigns
High-Volume Floor Promotions, Events & Venue Marketing
Designed multi-channel print collateral, high-visibility promotional assets, special event marketing and large-format conference displays across property venues. Developed cohesive campaign suites ranging from high-stakes giveaway signage and tournament posters to trade-show exhibition banners, infusing each asset with a high-energy visual style engineered to drive floor traffic, elevate venue promotion and heighten overall guest participation.
Sail Away Vacation Giveaway Week Signage
Sail Away Vacation Giveaway Party Invitation
Casino Floor Gaming Promotions, Event Night and Tournament Posters
Conference Venue Promotional Poster and Exhibition Display Banner
The Outcome
Delivered two years of continuous end-to-end visual marketing across three core pillars at Deerfoot Inn & Casino. By establishing responsive print templates and implementing strict production workflows, the project streamlined high-volume quick-turnaround deliverables while maintaining distinct venue identities across dining, gaming, nightlife and hospitality spaces.
The unified visual framework elevated property cohesion across hundreds of individual touchpoints, driving guest engagement and supporting revenue growth across all operations. By standardizing design execution from table-top promotional talkers to large-scale exhibition displays, the resort strengthened its overall market presence as a premier entertainment and corporate destination.
The unified visual framework elevated property cohesion across hundreds of individual touchpoints, driving guest engagement and supporting revenue growth across all operations. By standardizing design execution from table-top promotional talkers to large-scale exhibition displays, the resort strengthened its overall market presence as a premier entertainment and corporate destination.
